By: Modestus Diko.
Nigerian Institute of Journalism, Head of Department General Studies, Dr. Dele Omojuyigbe on Wednesday March 30, 2016 presented his fifth book “Media Language and Ideologies”.The presentation was held in the school auditorium with the Provost, Nigerian Institute of Journalism (NIJ), Gbemiga Ogunleye; Deputy provost NIJ, Jide Johnson; Registrar NIJ, Dotun Adenijo; Renowned language columnist, Ebere Wabara; Member of The Nation Newspapers Editorial board, Femi Macaulay; Editor, Tell magazine, Ayo Akinkuotu; Wife of the Author, Mrs. Omojuyigbe; Media practitioners, staff and students of NIJ were present at the event.
Dr. Omojuyigbe, explained that the book dwells on how different ideologies, people, events and issues are represented in the media, adding that it also addresses the issue of meaning in reports and examines the question of neutrality in news presentation.
“The book investigates the social relations between reporters and their audience to discover whether the manner of report-presentation enhances information flow or sometimes confuses news consumers”
He said the book also attempts to establish the kind of relationship formed between news writers and news consumers through report delivery.
The author also investigates the language of print and broadcast media to highlight their similarities and differences, and establish whether the differences are germane to the understanding of messages or not.
According to him, the media has a role to play in whatever affects the society which relies on media content.
“Don’t forget they also interpret news, and if you are showing something on television, they are watching what you are showing and if what you show contradicts what they see, then you are doing yourself unknowingly,” he said.
The book reviewer, member of The Nation Newspapers Editorial board, Femi Macaulay, stressed the importance of the book as a communication tool in journalism.
According to him, the book covers broadcast media and language dynamics, current affairs programmes and perspectives, and live broadcasts and perspectives.
“The book is a product of critical thinking and it is rigorously analytical. It is an engaging book, particularly because of its many local case studies. Media language and ideologies has the nature of a textbook, but it is more than a textbook.”
He highlighted a case study presented in chapter two of the book- Current Affairs Programmes and Perception: The Nigeria Police College Experience.
“In January 2013, the Nigeria Police College Ikeja, Lagos, was reported to be in a deplorable condition. It was a big story which attracted the attention of many Nigerians, the President inclusive. Channels Television, Lagos broke the news and reported it on January 22, 2013.”
Deductions from the report: “Every media organization has a social responsibility to perform in society, and the bottom line is to make society better. Language was manipulated by Channels Television to project the deplorable condition of the Nigeria Police College, but the organisation dutifully carried out an advocacy, which led to the quick intervention in the situation by the Federal Government of Nigeria. This is the primary duty of a responsible media, to expose the ills in a nation and help the nation grow.”
He also stated that talking of ideologies, the question is: can a caption reveal the ideologies of the writer? Whether ideology is overt or covert, the bottom line is journalism should be objectivity.
Also speaking at the public presentation, Editor, Tell magazine, Ayo Akinkuotu, said there is now a distance between books and students.
“We have come to an age whereby people have stopped loving books. During my primary school days, I remember reading a book called “Mountain Small Daughters” that I have it in mind to write such book later. Even as I lecture in this Institute, I remember giving my students an assignment to discuss “If leaders are readers, then what are writers?” If you love books you can’t be lonely, when you are alone in your room with a book you are conversing with the author, he said.
Dr. Omojuyigbe gave the vote of thanks; he appreciated everyone for attending the book presentation.